AI in Travel

The travel industry could see a disruption from generative AI sooner rather than later.

The rapidly evolving landscape of artificial intelligence has far-reaching implications, particularly for startups specializing in niche AI travel services, who are at risk of becoming obsolete before getting off the ground.

Artificial intelligence is seemingly becoming ubiquitous in the travel industry, but there are many hurdles that can trip up companies looking to boost business through the booming technology.

The airline industry operates largely on decades-old systems. Without those being updated, integrating AI will be a challenge.

Few of these features seem to have been designed with travel front-of-mind, except for the corporate booking tool — that's getting close to what travelers are asking for.

As we decipher the future of travel at our 10th annual Skift Global Forum next week, it’s clear that this is a pivotal time for the industry as the technologies, platforms, and trends that are defined today will have a lasting impact in the years ahead.

EG Labs, which would provide a way for consumers to provide feedback for Expedia Group product betas, is itself a test. It seems as though an active feedback loop would provide more insights than merely observing user behavior.

ChatGPT Plus is ahead of Google Bard on the timeline of tech releases, but Bard seems to be ahead with usability.

Soaring guest expectations are raising the bar in the short-term rental market, pushing the industry to deliver high-quality experiences at scale. Plum Guide's use of AI showcases how innovative technology can effectively meet these challenges.

Tailbox is the latest generative AI startup in travel to raise venture capital, this time with a future vision to provide travelers with a personal digital tour guide.