AI in Travel

Jamie Dimon didn't write a travel memo per se, but he might as well have. Softening consumer demand, oil shocks, AI disruption, and an immigration crisis — the threats are real, and they're arriving all at once.

When Marriott’s job listings are more technically specific than some OTAs, the old assumptions about who leads in travel tech are up for grabs in an AI-flattened landscape.

Payments and financial infrastructure may seem “behind the scenes,” but pretty much everyone can think of a time when a blocked transaction or confusing checkout stood in the way of a great travel experience. Elevating payments strategically at an organizational level can lead to better customer experiences, more efficient and cost-effective operations, and increased profitability.

Agentic AI promises to collapse research, planning, and booking into one conversation — assuming travelers ever decide to trust it.

Food ordering is Amazon's dress rehearsal for voice-driven travel planning and booking — a move that could put Alexa between travelers and travel suppliers.

Meta sold 7 million AI glasses last year and now it's coming for the billions who need prescriptions. That puts a live language interpreter on travelers at all times — even without earbuds.

On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down where AI is actually reshaping travel and why booking may not…

The new framework could give travel a win on AI development, but does nothing for the pricing fight that's already began.

The new framework could give travel a win on AI development. It does nothing for the pricing fight that's already at their door.

India's travel stakeholders need to start converting cultural depth into bookable, premium products.