AI in Travel

Expedia’s new report says travelers don’t trust AI to book, preferring to transact with travel brands. At the same time, the OTA is expanding across AI platforms wherever trip decisions get made.  

AI is becoming the new front door to travel, and consumer behavior is moving faster than most companies can keep up.

Travel brands are implementing AI at scale, but there's a limit to what AI can manage when it comes to traveler sentiment and local regulations.

Travel companies aren’t facing a new AI gatekeeper — they’re facing several. Now the infrastructure is being built across Amazon, Meta, and Google, and each works differently. 

Minor has avoided the rebuild problem that is slowing rivals. Whether clean infrastructure delivers faster results remains to be seen.

Marriott is using AI to streamline its operations, but humans continue to be at the center of how it delivers value to its customers.

Meta is building AI that could know travelers' social history and see their surroundings in real time. Google isn't there yet.

Hilton has faith in India’s mid market to drive growth, and it is relying on massive agreements with multiple companies for quick expansion.

Artificial intelligence in travel is moving beyond experimentation. Now, the real challenge is scaling it across the industry’s complex systems. The companies that integrate inspiration, booking, and service successfully will define the next phase of competition.

Grab is inching deeper into travel planning, using AI at scale to keep users inside its app. OTAs may be worried.