Expedia CEO Ariane Gorin, who ran its B2B unit before becoming CEO two years ago, is giving Parades the freedom and resources to expand the business. Expedia now faces the complexity of integrating two new businesses: Tiqets and CarTrawler.
Expedia's outgoing chief financial officer said during its most recent earnings call that investments in its B2B unit could pressure margins near term. First Tiqets, and now CarTrawler, could be the investments he had in mind.
HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch.
In her seven years heading Expedia B2B before becoming CEO in 2024, you can imagine Ariane Gorin feeling that the unit had so much unrealized potential. While Booking Holdings might be the much larger business, Gorin is trying to show that Expedia B2B is the secret sauce.
Is Expedia reverting to the deal appetite it displayed in 2015 when it acquired Travelocity, Orbitz and Homeaway? After acquiring Tiqets in February, Expedia could be looking to make another B2B move.
You can be sure that Agoda is far ahead of 95% of the travel industry in reimagining its business using multiple AI agents from the ground up. But will it be enough if some of the LLMs crack travel booking?