Agoda CEO on Rebuilding the Business With Multiple AI Agents From the ‘Bottom Up’
Photo Credit: Agoda CEO Omri Morgenshtern (left) with Skift founder Rafat Ali at Skift Asia Forum in Thailand April 29, 2026. Skift
Skift Take
You can be sure that Agoda is far ahead of 95% of the travel industry in reimagining its business using multiple AI agents from the ground up. But will it be enough if some of the LLMs crack travel booking?
Agoda CEO Omri Morgenshtern said his company has moved past the issue of vibe coding because "every engineer is doing it." The real lift today comes from deploying multiple agents across the entire business, whether it's for security, compliance or the consumer experience, and getting those agents to interact.
"And what we're starting to do is to connect them to unified experience," Morgenshtern said Wednesday at the Skift Asia Forum in Thailand in a session moderated by Skift CEO Rafat Ali. "So it's bottom up, multiple agents, rather than just [building] an exp
