Articles tagged “best western”

As we've noted before, as much as hotels and online travel agencies may not necessarily love one another, they certainly need each other. Their current love-hate relationship will certainly change, however, if and when other players like Airbnb or Google become bigger players in the hotel booking space.

The answers vary but there's at least one overriding shared sentiment. Even if times are good, there's always room for improvement in any industry.

More conservative folks might talk about being "cautiously optimistic," but positivity is the prevailing sentiment this year in the hospitality industry.

Another day, another hotel soft brand collection. So, who's next? Hilton or IHG?

While it's fairly straightforward to quantify the value of a loyalty program in terms of "payback," that doesn't account for all the other special perks and experiences that travelers may value.

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.

Like Marriott and other hotel companies, Best Western is figuring out if there's a home for Amazon's Alexa in the hotel guest room.

As we’ve seen with other recent hospitality mergers and acquisitions, being bigger can often be better. Expanding in Sweden doesn’t seem like a bad idea for Best Western.

We're calling 2017 as the year when loyalty becomes an even bigger focus for hotels, if it isn't already. Why? Because there's no better time than now to try to capture a consumer's loyalty, or to engage with them, even if the landscape is becoming a lot more competitive, and consumers, overall, aren't quite as "loyal" as they used to be.