Booking Holdings

TripAdvisor Is a Smart Acquisition for Someone Right Now

Buying TripAdvisor would be a very large -- albeit relatively cheap -- acquisition given its current stock price. One very significant impediment, especially for Priceline, is the fact that Liberty TripAdvisor Holdings, which has historic ties to Barry Diller's Expedia, controls TripAdvisor. Still, for the right price, Liberty would have to consider a sale of its prized asset as TripAdvisor goes through a very challenging and prolonged transition.