Articles tagged “boutique hotels”

The hotel company that started the boutique hotels movement in the U.S. wants to set a precedent for scaling up — without losing its soul in the process. But can it succeed?

The next generation of boutique hotels, according to Ian Schrager, is about adding technology and business smarts to the tried-and-true formula that he and other boutique pioneers perfected nearly 40 years ago.

This boutique hotel chain's strategy? Speed wins.

Claus Sendlinger's thoughts on curation and programming are something the hotel industry should be paying more attention to.

Design was just one ingredient, albeit an essential one, for creating a boutique hotel both then and now.

If there were ever someone who truly influenced and mentored an entire generation of hotel leaders, Bill Kimpton would be at the very top of that list.

It's one thing to sell a curated portfolio of hotel rooms to luxury travelers. It's another thing altogether to keep them coming back, and branch out into selling experiences that are more than just a hotel stay.

While The Hoxton range of hotels is pretty wallet-friendly, they only work in certain key cities. By taking the best aspects of the brand but at a much lower cost base, owner Ennismore might just have chanced on a winning strategy with NoCo.

Disruption makes for strange bedfellows and in hospitality, that means partnering with a cool eatery or food delivery service, or chucking the decades-old, tried-and-true but dated technology and signing up with a new computer-in-the-cloud vendor. Above all, being bland and the same as everyone else is a deal-breaker.

Smaller lifestyle hotel groups are no longer disruptors in hospitality, so they need to evolve beyond the oversimplified "boutique is better" message.