Articles tagged “brand strategy”

B&B Hotels has found momentum by scaling a focused budget model across Europe’s fragmented markets. The next phase is proving that the same formula can work in markets like the UK and the U.S.

The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.

Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.

Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others.

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy that stretches its strongest brands across property types to keep guests inside a single ecosystem.