Articles tagged “branding”

Hotels built to last all have backbone, a strong bearing, and a reliable customer base even in the world of competitive online price warfare and disposable, digital consumer culture.

Is affordable luxury an oxymoron? Do luxury products risk diluting their images by brand extensions? We speak with a global branding expert about the underpinnings of luxury brands.

What would the Casper or Warby Parker of the aviation world look like? We take a stab at outlining the characteristics.

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

Take it from us -- a startup can create an entire new brand around a name. But, if your startup’s name is off-putting, misleading or doesn’t sound appealing to a traveler’s ears, you’re setting yourself up for a loss.

Sometimes, being bigger really can be better. Or at least that's what Marriott is telling itself.

Read on for our takes on all 13 of Hilton's brands.

Travel brands want to think they have a clear view of where competition is coming from, but it often takes distance to understand the true threats.

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.