Articles tagged “brands”

Standard International is trying to take lessons from its successes 25 years ago and apply them to its latest brand today.

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile,…

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

What is a Sonder-managed property these days? It's a very eclectic mix of apartments, hotels and resorts. It's tough to create an identity that way, but the company is betting that such diversity works.

IHG Hotels & Resorts revealed on Tuesday that it has been pitching hotel owners on a new brand addressing an opportunity in the middle of the market it said is…

Slowdown? What slowdown? Hilton sees the boom rolling on. In other news, the company said it would add a hotel brand in the "luxury lifestyle" segment in the next year or so.

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Expect other hotel companies to wager on gaming soon. After all, if airlines have code-shares and interlining agreements, why can't hotels and gaming companies, too?

Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio, Classico, A Sonesta Collection, and MOD, A Sonesta Collection. These two new brands offer independent hotel owners the opportunity…