Articles tagged “brands”

It says something about the strong demand for extended stay in the U.S. that Hilton already has over 90 contracts signed for its new long-stay brand, LivSmart Studios.

Hotel groups won't be content to just run hotels anymore, says Mit Shah, a hotel real estate investor. Soon they may offer student housing, adult active communities, and other "branded living" services thanks to the data-crunching potential unlocked by AI.

Sure, Marriott had the scale, but it lacked a midscale brand in India — until now. With Fern and the launch of Series, it’s finally filling the gap and going all-in on India’s fastest-growing hotel segment.

Hyatt's latest soft brand will enable independent hotels to join the group's loyalty program and get access to its booking system while keeping their local character.

Hilton's latest results suggest travelers aren't hitting the brakes yet. The hotel giant maintained its optimistic outlook despite lingering economic uncertainties, particularly in the vital business travel segment.

The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.

A new chapter for Abercrombie & Kent will centralise its websites and social media channels and involve the launch of a travel magazine.

Strawberry's two new brands are a mirror of modern Nordic society: sustainability-minded, design-conscious, and determined to address a loneliness crisis by encouraging guests to socialize.