Articles tagged “brands”

Sonesta's getting cozy with long-term guests by launching Americas Best Value Studios, an extended-stay concept. It's the latest hotel group to discover that guests who stay weeks rather than nights deliver steadier occupancy and lower operating costs.

Hilton has debuted Outset Collection as a "soft brand" for independent hotel owners. "Soft brand" is hotel industry speak for "we'll let you keep your vibe."

Wyndham is wooing indie hotel owners who take extra pride in creating memorable stays within budget constraints. The franchisor will let them join its system by paying only a flat fee instead of the customary percentage of revenue.

It's far from a done deal, but a sale could make sense. Accor could potentially retain some of the benefits of Orient-Express without having to manage an ultra-luxury brand. LVMH would reduce brand confusion.

France may be a saturated market, but for Dusit, it’s a strategic starting point: high visibility, high risk, and just enough white space for a small player with a clear point of view.

Accor gets just 5% of its revenue from the U.S. and it wants more. We may see more European and Asian hospitality brands doing deals to gain a presence in Vegas.

Dusit is best known for its luxury hotels and skill at channeling Thai hospitality. Its new brand is one-tier down in affordability and is more flexible for conversions. That should help the group scale more quickly.

The Bangkok-based company is betting on diversification across price segments, from luxury to budget accommodations, including its first foray into the fast-growing soft-brand category.

The most likely use for proposed new brand Outdoor Collection by Marriott Bonvoy would be to house its recent brand additions, Postcard Cabins and Trailborn. But documents suggest that Marriott has a larger ambition in the great outdoors.

It says something about the strong demand for extended stay in the U.S. that Hilton already has over 90 contracts signed for its new long-stay brand, LivSmart Studios.