Articles tagged “brands”

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

The U.S. travel and tourism industry is falling behind others because the leaders that run it operate in the clouds, while the need is to be on the ground level, day in and day out. Time to change and here's why.

Know where the growth in India is? In its Tier 2 and Tier 3 cities. IHCL definitely seems to know that.

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.

Standard International is trying to take lessons from its successes 25 years ago and apply them to its latest brand today.

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile,…