A new deal may serve to loosen the Capital One-Hopper partnership. Meanwhile, Hopper CEO Fred Lalonde co-founded and chairs a climate company: Doesn't a struggling Hopper require his full-time attention?
Capital One Travel landed an experienced travel B2B exec in Sarah Kaplan Moore, who hails from the online travel agency side of the ledger. Capital One's Discover acquisition potentially provides it with ammunition to better compete against leaders Chase Travel and American Express Travel.
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential customers to competitors.
Expedia punched Hopper in the mouth in 2023 when it cut off their relationship, and Hopper was never able to make up the lost ground. Expedia, under new leadership, wanted to see revenue from Hopper flowing in again.
The new CEO will have to figure out exactly what Inspirato will be. Is it the "luxury hospitality company" of 2019, the "innovative luxury travel club" of 2024, or something else.
From travel marketing's AI-infused reboot to blended travel's entrenchment and the rise of Indian travelers as a force, Skift's 2023 Travel Megatrends are holding up nicely. That's a teaser for Megatrends 2024-style.
Chase Travel and American Express Travel are among the top handful of leisure travel sellers in the U.S. That's mostly good news for online travel agency partners, as well.
Few believed Hopper's statement in July that losing the Expedia partnership would have no impact. Now we know that Hopper began working on hotel deals to make itself whole and expand.