Articles tagged “choice hotels”

Choice Hotels' permanent job cuts show even companies that rely more on the rapidly recovering drive-to, leisure travel segment aren't immune to coronavirus' negative business impact.

Partnering with colleges and universities to turn hotel rooms into temporary student housing is a viable short-term revenue stream for Choice Hotels, but it still won't be enough to snap the company back to 2019 performance levels anytime soon.

Roomkey.com's demise (temporary or not) shouldn't be seen as a sign hotel companies can't compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive traffic.

Residential hall deals with universities may be the rare type of group booking the hotel industry gets in 2020, and provide some operators with enough occupancy and revenue to buoy into recovery mode.

The U.S. hotel industry may already be inching into recovery territory while hotel construction has yet to begin a decline that could last years.

Depending on whether global brands or independent operators are the ones talking, there is a lot of money to be won or left on the table in a hotel brand conversion. Run the numbers on renovation costs and fee structures before making the plunge into one of these deals.

It’s never too early to start planning for growth, but even bullish leadership teams need to focus on the uncertain near-term before playing offense with conversion targets.

Whether it's Zoom, FaceTime or VR, it's essential that hotels continue offering site visits to travel managers and meetings planners to plan for growth in the coming months.

Smaller hotel chains likely face two choices coming out of the coronavirus crisis: shutter completely or consolidate into a bigger brand.

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.