Articles tagged “choice hotels”

Choice Hotels saw occasional bursts of profitability during the pandemic while competitors lost hundreds of millions of dollars. The company doesn’t plan to just stick to its reliable drive-to and leisure travel playbook, however. Expect more upscale hotel deals on the horizon.

Hotel companies with a strong focus on leisure and drive-to properties are going to show the strongest development numbers this cycle, but don't expect a massive downturn in construction from even the more business-oriented brands. Real estate is a long-term play.

The core of travel demand continues to be drive-to and leisure travel. A portfolio that encompasses those two elements fueled Choice Hotels' shocking full-year profit during the middle of a global pandemic.

Wyndham's loss is Choice Hotels' gain in a 15-hotel brand shuffle. But this type of transaction is still falling short of wider industry expectations.

A revival of conventions and major events will help the hotel industry tackle its high unemployment rate, but federal stimulus is needed first while struggling businesses still wait for the virus to get under control.

The secret to Choice Hotels’ relatively quick bounce back from pandemic losses to profitability? Location, location, location.

Billions of dollars in revenue are at stake next year, even once a dire 2020 is out of the way.

If you can't make a long-haul trek to Paris this summer, why not just a short hop, skip, and a jump to a roadside hotel two towns over? That mindset seems to be working in Choice Hotels' financial favor.

The most popular travel ads on TV in the United States in July were aspirational, but they also emphasized booking flexibility and low pricing. Pandemic formulations.

"The Open Road Is Open Again." With that message to tap Americans' pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.