Articles tagged “choice hotels”

Comfort Inn was long overdue for a reset and any improvement will be better than where the brand was suffering in recent years.

Sustainability is becoming an ever more pressing priority for hotels; however, it will take consumer demand and dollar signs to enact real change across the currently healthy industry.

Room Key, the joint venture by Choice Hotels, Hilton Worldwide, Hyatt, InterContinental Hotels Group, Marriott and Wyndham, hasn't set the world on fire, and doesn't appear to have had much of an impact on the chains' businesses.

Choice Hotels had an asset, its own property management system, and decided in 2013 to offer the solution to unaffiliated hotels, but it is always a tough sell for one brand to attempt to sell services to competitors, as Choice is finding out.

If hoteliers needed a wakeup call about the necessity to providing free Wi-Fi to leisure travelers, then this Choice Hotels survey should be loud and clear.

Will Millennials really be swayed by soft music and hotel lobby front desks that are more curvy than square? We'll reserve judgment until we see the changes in reality later this year.

All global players have their sights set on long-term growth in China and India, but groups should focus short-term efforts on meeting the rising demand in smaller markets of South America and Southeast Asia.

Choice has been among progressive on using digital, and has recently appointed a CTO to now leverage these big three tech priorities at one of the larget hotel chains.

Fascinating corporate battle that will increasingly get played out at the shareholder level, and the hospitality industry has to become more responsible or shareholders and SEC will force them to.

Choice Hotels is playing its strengths by entering the European markets as most brands focus on Asia, in a strategy that could make the group one of continent’s largest players in the future.