The ubiquitous company booking tool is getting its first overhaul in 15 years, to let the next generation of business travelers book more of what they want. That’s the good news. The bad news is it’s going to take a while.
The company, which is backed by Concur co-founder Steve Singh, is still on its mission to quietly dismantle the underlying technology and commercial kickbacks that the corporate travel industry was built on. That costs a lot of money.
The nightmare that flying has become is starting to weigh on employees. Perhaps company travel managers now need to deflect any pressure from the top as bosses rush to get things back to normal.
Buying up niche startups can only take you so far, because at some point you've got to consolidate. Coupa’s new travel and expense platform neatly sums its acquisition strategy to date, but some features could be a little hit-and-miss.
Here we have proponents of a future where companies employ their own "travel architects" and agencies become obsolete. But it's hard to gauge how long it will take for the technology to catch up with their vision. Nothing moves fast in the world of corporate travel.