Articles tagged “customer experience”

How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers…

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to…

In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships…

The demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers. Mobility and the ability for brand representatives to react in an anytime-anywhere…

In order to stay competitive, hotels need to shift away from marketing that only highlights themselves and focus on strategies that put guests first.

The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep…

Collaboration and advocacy efforts helps employees alleviate inefficiencies in handling inquiries -- as well as stay human on social.

It's a simple way to gauge how your customers are feeling, but it needs more insight into why they are feeling this way.

The calendar is directly in line with The Standard's cool and somewhat funky brand. And The Standard ensured that guests gifted with the calendar will keep the hotel in mind all year long.