Articles tagged “delta air lines”

How do you define recovery? If you call it improvement from the nadir, U.S. airlines are in recovery mode. But if recovery means nearing 2019 levels of travel demand, U.S. airlines are a long way away.

Any future messaging will need to deliver on the promises, otherwise airlines risk losing loyalty in the long term.

It could have been worse. Delta Air Lines reported $8.6 billion in first quarter revenue, but demand fell by 95 percent in April. The second quarter could be way more ugly, even after the airline cut its schedule by 85 percent.

American Airlines' reputation took a beating the last three years. The airline is now doing its best to take care of customers. Will they remember when demand improves?

Like any great speech, CEO videos about the coronavirus crisis need to be straightforward, authentic, and personal — and most important there needs to be substance to reinforce the message. Some brands have been able to deliver these crisis communications messages much better than others.

Richard Anderson, the former Delta Air Lines CEO, loved to talk about how Delta was a high-quality industrial company. Delta is a great airline, no doubt. But let's be honest: Airlines are not regular companies. We're now being reminded of that fact.

Even the best-run airlines will eventually run out of cash if ticket sales dry up. Governments across the world are going to have to step in.

Loyalty programs are one of the biggest assets at an airline. As bad as things are, the programs probably still have value that airlines can leverage for cash.

U.S. airlines were in a position of strength. And then the coronavirus crisis struck. Although no carrier has announced layoffs or has requested a government bailout, the days, weeks, and months ahead look rough.

Coronavirus is a disaster for U.S. airlines. Some executives compare its impact to the fallout after 9/11. The big question is how long will it last? Airlines hope the revenue dip will be short-term.