Articles tagged “destination marketing”

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not. 

Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!

The new Fulcrum report gives tourism bureaus a better idea of the business challenges facing planners, and how they can help planners deliver better business performance without giving them a free handout.

It's the most wonderful time of the year...for travel brands to show consumers all they have to offer to help celebrate the holidays.

Given recent terror attacks and widespread unrest in many parts of the world, continuously mining Big Data for travelers' perceptions of a place has arguably never been more important.

Influencers can be a great resource in travel marketing.

Travel video trends from Moving Images, a mini-site by Skift and Travel Channel.

It’s something you’re going to want to see more than once and, for Qantas, that’s the whole idea.