Articles tagged “destination marketing”

CEOs at destination marketing organizations are compensated based on the economic impact they have. Independent research is needed.

Life sciences events are more important than ever as face-to-face meetings return in force. Here’s how event planners can keep pace with rapid change in the industry, take advantage of accelerating tech innovation, and support the professionals tackling the top health challenges of the day.

San Francisco Travel is going to need a new champion if it's going to get out of its 'doom loop' narrative.

As the U.S. enters its most expensive election cycle, tourism marketers are going to need to get creative to stay on top of the minds of targeted audiences.

Indian weddings mean big money. The Indian government is aiming to harness India's cultural diversity and vast offerings to promote the country as the preferred domestic and international wedding destination.

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

It's not every day that a travel tech company buys a media and events business, but the tech CEO said the deal is part of a long-term strategy.

Abu Dhabi is strengthening its global tourism profile with major infrastructure leaps, including a new airport terminal set to improve connectivity and visitor experiences in line with its expansive tourism vision.

Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.