Articles tagged “destination marketing”

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

It's not every day that a travel tech company buys a media and events business, but the tech CEO said the deal is part of a long-term strategy.

Abu Dhabi is strengthening its global tourism profile with major infrastructure leaps, including a new airport terminal set to improve connectivity and visitor experiences in line with its expansive tourism vision.

Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

In just the first three days of April, Singapore Tourism Board has already dropped three announcements about teaming up with Indian companies, a clear sign of India's growing significance.

The “I do” in Indian weddings is a multi-million-dollar extravaganza that will make your head spin faster than the bride and groom during their eleventh outfit change.

Today's podcast looks at travel marketing sans Tiktok, the recovery of business travel, and the Middle East's most expensive hotel.