Articles tagged “digital”

This week in digital news, Travelport embarks on its next stage of growth, Amadeus discusses its goals surrounding disruptive technology, and a French startup uses self-learning tech to improve on the chatbot model.

This week in digital news, Amadeus has suffered a data breach, which is becoming increasingly common across all industries. Plus, the Travelperk CEO discusses his strategy in Europe and Ctrip's global push starts to pay off.

The often-misunderstood technology has the potential to revolutionize all sectors of the travel industry. The keys to success will be understanding the right way to deploy AI — and seizing the new markets it can unlock.

In our upcoming webinar on Wednesday, May 8th, 1-2 p.m. EDT, we’ll examine the tactics used by leading retail brands to target high-value customer segments and uncover actionable strategies for travel marketers to build a more sustainable e-commerce model.

Americans and Europeans who used to scoff at QR-style bar codes are going to need to learn how to use them to pay for meals, attractions, and tickets whenever they visit Japan. The reason? Swelling Chinese tourism is prompting the country to adopt China’s preferred mobile payment method.

Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience.

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process.

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

This week in digital news, Booking Holdings reveals solid progress in the realm of alternative accommodations, Airbnb sees swelling domestic markets in China and India, and car rental companies look for more ways to use smart technology to drive growth.

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.