Articles tagged “digital”

Shiji, the tech conglomerate with an investment from Alibaba, continues to snap up companies in a bid for hotel tech supremacy. It has nabbed IcePortal in the wake of that company's arch-rival Leonardo being snatched up last November by tech conglomerate Jonas.

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

This week in digital news, Airbnb moves to offer more meeting spaces, esports are shaking up event participant engagement, and Travelstop expands into other languages.

The hotel tech group that Jonas Hospitality has put together through acquisitions of Leonardo, MSI, Springer-Miller, and BookAssist is admittedly small. But its creation says a lot about the pressures to consolidate in hotel tech. Experts debate the pros and cons of such roll-ups.

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

This week in digital news, be sure to read our new deep dive on the innovations coming out of India's $2 billion online travel market, and what other players can learn from it about competition, pricing, and marketing.

This week in digital news, we have two stories on personal data. A new privacy report found that some travel apps including Kayak, TripAdvisor, and Skyscanner shared user data from their Android apps with Facebook. Then, an update on the massive Marriott data breach.