Articles tagged “digital”

Companies are focusing on bringing diverse strategies and disparate technologies together to create the perfect points system for their loyalty offerings –– but true differentiation is created by really understanding the customers and through personalized programs.

This week in digital news, Booking.com is taking a slow, methodical approach to becoming a full-service online travel agency. Over in Indonesia, Grab establishes the first partnership of its kind between a national tourism body and a ridehailing platform.

This week in digital news, TripAdvisor's redesign includes a new content and social feed that aims to convert browsers into buyers. We also have the latest on Almundo giving Despegar a run for its money in Latin America, and Sabre buying Farelogix for $360 million.

This week in digital news, we analyzed third quarter earnings from major players. Booking emphasizes the prepaid hotel model and TripAdvisor's experiences and restaurants businesses are looking up.

CEO and co-founder of Travelsify and SkiftX’s editor-at-large sat down at Skift Global Forum 2018 to discuss how hotels can tell better brand stories.

E-Commerce is a critical driver of travel industry business success. But despite all the time spent optimizing for online sales, companies aren’t paying nearly enough attention to a critical piece of the puzzle: their booking confirmation page. Our new insights deck examines how travel brands can make better use of this under-utilized e-commerce asset.

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

This week in digital news, we analyzed the implications of Booking Holdings' $200 million investment in Grab, as well as Google's new hotel search. Google is making competitive strides, but there's still work to be done.

Travelers are prioritizing experiences that can teach them something new and open their eyes –– meaning that hospitality brands and accommodations need to shift how they attract and appeal to guests.

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.