Articles tagged “digital”

This week in digital news, Expedia is facing a lawsuit over its allegedly deceptive collection of fees with Reservations.com. And don't miss our 25 Travel Moments That Mattered in 2018, including Amadeus' purchase of TravelClick, Booking's investment in Didi, and more.

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

The big digital news this week was all about Travelport. One of the big three platforms for airline distribution is being taken private in an all-cash transaction valued at around $4.4 billion.

OTAs need to do a better job at identifying their customers and understanding why they’re abandoning their carts before booking. Relying on cookie-based technology to solve for this is no longer enough.

This week in digital news, Trivago has a court date to address reportedly misleading consumers about its hotel comparisons. Then, Expedia insists that alternative accommodations aren't a huge threat to hotels, and we have more analysis of the massive Marriott data breach.

Once a cottage industry operated by entrepreneurial property owners, today’s billion dollar vacation rental market is undergoing massive growth, driven by digital platforms that are evolving in tandem with its users' needs.

The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

This week in digital news, European Commission antitrust regulators are investigating the business practices of distribution-tech providers Amadeus and Sabre. We also have analysis on Marriott's massive data breach and the impending arrival of 5G.

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.