Articles tagged “digital”

Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.

This week's digital news had us thinking about disruption. TUI's CEO said blockchain could threaten Expedia and Airbnb, and homesharing and ridesharing become more normal among business travelers.

Identifying payment trends among consumers not only improves the customer experience but also allows businesses to create new operating models built around the improved speed and ease of transacting.

This week's digital news focused on advertising. Numerous travel campaigns won at Cannes Lions, and Carnival and Trivago throw more money and weight behind their ad efforts.

This week's digital news is about new frontiers. Booking.com gets into flights, cars, and restaurants; cryptocurrencies gain traction in payments; and the meetings industry tries using influencers.

Consumer adoption of new payment methods and devices for settling purchases is the main driver of adoption by companies. Yet travel companies can gain a valuable competitive advantage by predicting trends in payments and making payments as easy as possible for everyone.

This week in digital news, besides TripAdvisor helping to identify a robocall scandal, we concentrated on online travel agencies jockeying for a bigger share of the market and trying to offer more things to more consumers.

TripAdvisor’s bold platform approach gives it a leg up on building deeper relationships with its customers, compared to single-use sites. On the other hand, relationships can be hard work and expensive.

This week in digital news, we took a long hard look at TripAdvisor. Our new research report examines how the company can diversify its revenue streams beyond hotels, then a shorter read on TripAdvisor's new TV ad campaign, which will keep rival Trivago on its toes.

These are the digital trends we were talking about this week.