The bottom line is that new CEO Cramer Ball will have to get Alitalia into profit mode to please leading shareholder Etihad and it all seems like a doable thing.
We are entering the era of tailor-made travel as airlines get smarter about how they gather and process data on their passengers’ preferences and common booking habits, and apply that knowledge to suggest products and experiences to their customers. This more intelligent digitalized up-selling will also do wonders for airlines’ bottom lines.
To hear Etihad CEO James Hogan tell it, he's got a "business to run, whether it's economic, whether it's political, whether it's pandemic or whether it's war. You've got to tackle those issues and keep focus." On that "local" Open Skies issue in the U.S.? Hogan will deal with it, whatever comes. No big deal.
Private Jet service as a complement to VIP commercial flights is not a new concept, but what makes this unique is Etihad's choice of Victor, which has a strong network of operator partners and uses a booking app that is similar to a well-know ride sharing app.
As these unbundled programs take hold in the industry, affecting how reservation systems structure fare data, it will be very difficult to bundle them up again. We expect this trend to continue and become the new normal around the world.
Don't you hate those times when you need a rare blue diamond in a rush, but it turns out that you're stuck on a plane being pampered by a butler whose only fault is lack of connections to a diamond dealer? Problem solved.
Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.