Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.
Today’s edition of Skift’s daily podcast looks at the travel brands sponsoring European football, Marriott’s TED partnership, and Southwest’s business traveler push.
Funnelling budget to target these more affluent, longer-stay visitors makes sense. It might even address the labor crunch. But cities probably shouldn't take their eyes off traditional tourists at this delicate time.