Expedia News

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Tripadvisor sees its future as providing differentiated trip-planning, in-destination tools and personalized recommendations for travelers. That isn't wholly different from that of its prior regime, and would be tough to achieve.

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.

Cities are indeed coming back, which seemingly counter-intuitively could present an average daily rate challenge for Airbnb. These pressures, though, are manageable.

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.

Corporate turnarounds aren't pretty, and require fortitude. Expedia expects big things in 2023, but Vrbo's tech migration will be part of the ongoing challenge.

The UnTours Foundation is tired of all the talk and no action when it comes to making tourism sustainable. They hope their new $10 million fund will finally get the tourism industry in action mode. If the fund shows both impact and returns are possible, maybe the financial markets will take sustainable tourism more seriously as a business opportunity — a critical factor for industry-wide change.

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.

The prospect of Expedia Group removing all of its vacation rentals from Expedia.com is as likely as senior executive Barry Diller telling his workforce he's cool with everyone working from home.