Articles tagged “experiences”

Airbnb has a lot riding on its Experiences business. Adding a social feature is an incremental improvement, not a game changer.

MENA travelers are redefining global tourism — blending faith, family, and cultural identity with digital fluency and a growing appetite for authentic, experience-led travel.

Asia’s food culture, from hawker stalls to omakase counters, has always been vibrant. But it’s now also setting the pace for how food tourism might look globally in the years ahead.

Once considered niche, pet travel has surged into a global movement that is pushing hospitality to evolve. Bark Air’s expansion beyond flights underscores how dog-first design is shaping the future of premium, personalized travel.

Marriott isn’t just adding cabins and glamping. The hotel giant believes that turning a patchwork of non-hotel offerings into a structured platform and brand will deepen guest loyalty.

Category search lost its utility for Airbnb when it expanded beyond one product, homes. It was telling that none of Airbnb's online travel agency multi-product rivals implemented their own version of Category search, which Airbnb touted as being so innovative.

MakeMyTrip wants to be a superapp. And for that, partnerships with major destinations seem to be crucial, especially as it scales its experiences vertical.

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It represents a completely new category of live tourism that’s breaking down generational and cultural barriers.

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

Airbnb's Brian Chesky said the emergence of native AI apps — there currently aren't any in travel — changes the ballgame, and the company can consider entering new businesses that it previously thought were off limits.