Articles tagged “food tourism”

Travelers no longer experience a place solely through landmarks or big events. Local food and drink now offers a compelling (and delicious) way for destinations to stand apart.

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

Cuisine is a gateway to destinations. The key to culinary tourism is maintaining the cultural identity of its edible offerings while still catering to the global palette.