Articles tagged “four seasons”

As luxury travel continues to democratize, brands that want to attract the super-wealthy need to come up with new and better strategies.

As a large independent hotel company with a distinctive luxury brand, Four Seasons is always going to be a takeover target but it sounds like it is more likely to be a buyer rather than a seller.

What appear to be simple marketing schemes are in fact thoughtful curations that have the double effect of attracting new customers and, if executed correctly, their return. Happy children mean happy parents and there's no better way to secure another booking.

Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.

The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?

Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.

We're very much looking forward to seeing what Silva can do about growing the Jumeirah brand, and how he'll handle its new, soon-to-be-launched lifestyle brand.

Luxury hospitality is no longer defined by marble bathrooms and turndown service. To compete and appeal to today's luxury guest, hotels have to be a lot smarter and more thoughtful than ever before.

Everyone has different ideas and approaches for the next big thing in luxury hospitality, from digital innovation and more personalization to smarter, more intuitive service, and better dining experiences.