Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Airbnb, Google and Agoda Hint at Upcoming Search and Fintech Features
Airbnb needs to provide more information to guests about hosts, and making them more searchable would be an improvement. The fear, though, is that such information would make it easier for guests to book directly with hosts and bypass Airbnb.
Skift Global Forum Video: Developing the Next Generation of Hospitality Talent
In this video from Skift Global Forum 2022, we hear from Adam Stewart, executive chairman of Sandals Resorts International (SRI), on the importance of investing in the next generation of talent during a critical, transitional time in the hospitality industry.
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Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests
Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.
Independent Hotels Tap Social Media to Drive Direct Bookings
Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.
Full Video: Airbnb CEO at Skift Global Forum 2022
Don't miss Airbnb co-founder and CEO Brian Chesky in one of his most comprehensive sit-downs ever, on stage at Skift Global Forum with Skift founder and CEO Rafat Ali. Watch as he talks about why the future of travel may be potatoes (joke) and why performance marketing is like a drug (no joke).
Wyndham Debuts Digital Tipping of Housekeepers Via Mobile App
A mobile tipping solution is a trend we welcome. Who carries small amounts of cash anymore? Plus, news in hotel deals and development worldwide.
Potato Head Finds a Balance in Sustainability in Bali
Potato Head offers a deeper approach rooted in Bali traditions of "duality" when it comes to its sustainability efforts. Take notice, travel industry.
Ennismore Top Boss Sees Impact of Great Merging on Lifestyle Hotels and Co-Working
Ennismore is one of the hottest hospitality groups in the world, and founder and co-CEO Sharan Pasricha anticipates coworking, food-and-beverage, and lifestyle lodging as a way for real estate partners to diversify their revenues.
IHG CEO Chides Ready-Made Blanket Approaches For Its Global Hotels
For global companies, there's no one-size-fits-all approach to growth. IHG is demonstrating that with its perspective on microeconomics, calculated technological investments, and by maintaining high brand standards.