Future of Lodging

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

The shift to a touchless society shouldn’t put guests out of touch with those who need a display of gratitude. Technology is on the brink of impacting wide-scale change when it comes to virtual tipping — and it can’t come fast enough.

Even as Oyo continues to remain tight-lipped about the initial public offering, the long-awaited IPO looks to be on.

The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans.

Booking Holdings and Hopper are attacking travelers' anxieties in wildly divergent ways. Booking is trying to soothe them, while Hopper doesn't mind a little angst if it means more fintech revenue.

For too long, the golden rule in travel marketing has been to shy away from guests in their golden years. It's time to put age before beauty in travel marketing and reprioritize accuracy over the aspirational.

JetBlue's corporate venture capital wing has already picked some winners in the short-term rental sector. That's some progressive thinking for an airline, and Frontdesk wouldn't mind bolstering that record.

Generator makes an intriguing case that there's an opportunity to target well-off millennial travelers looking for distinctive places to stay in cities where budget hotels with buzzy bars are scarce.

Hotels are blurring the traditional division between business and politics, and it comes at just the right time for one of travel’s most engaged and influential demographics.

The European Commission found that banning certain rate parity provisions impacted competition minimally. Therefore, perhaps designating Booking.com a "gatekeeper," were it to happen, wouldn't be the end of online travel as we know it.