Iberostar’s CEO on Family Ownership, Brand Evolution and Responsible Tourism
Iberostar’s family ownership lets it make bold, long-term bets on guest experience and ocean health that many public hotel groups can’t.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
7 Ways Agentic AI May Boost Hotels: From Operations to Sales
The hotel industry will need to plan ways to test AI agents to streamline services, personalize luxury, boost revenue, and reimagine guest trips.
Marriott CFO Explains Why Conversions Now Fuel European Growth
Marriott is pivoting hard to hotel conversions across Europe as tight credit squeezes new-build economics. It has been adding conversion-friendly brands and relaxing standards for operators to be more locally relevant.
Marriott Launches Outdoor Platform and Soft Brand to Target Adventure Travelers
Marriott isn’t just adding cabins and glamping. The hotel giant believes that turning a patchwork of non-hotel offerings into a structured platform and brand will deepen guest loyalty.
Park Hyatt Launches First Big Ad Blitz in 5 Years as the Hotel Brand Expands
Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.
What Hilton CEO Chris Nassetta Says About His Succession Planning
CEO Chris Nassetta, now 18 years into the role, shows no signs of slowing down.
Ruby Hotels’ U.S. Launch Will Test IHG’s Lifestyle Strategy
IHG's newsest brand, Ruby, has a track record in Europe, but in the U.S., it’s starting from scratch.
Marriott Taps Loyalty Members at HQ Event, Tests AI Chat
In a first for major hotel groups, Marriott hosted 75 loyalty members at HQ to preview an AI chatbot for travel booking and gather customer feedback on other innovations.
Many Luxury Hotel Brands Have Lost Their Way
Industry veterans Neil Jacobs and Alexandra Walterspiel say the sector's next winners will emphasize purpose over popularity. The winners will have brand clarity, intuitive service, and contemporary wellness.
Marriott’s Latest Loyalty Gambit: Points for Everyday Shopping
Marriott is chasing customers beyond hotel lobbies. The strategy: embed Bonvoy points into everyday shopping through tie-ups with retailers, starting with Flipkart, Nectar, and Shinsegae Duty Free.