Budget Brands Lift Choice Hotels Despite Slowdown Fears
Choice Hotels' budget travel business is booming, even as the company joins rivals in tempering expectations for 2025.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
IHG: U.S. ‘Broadly Flat’, China a Drag – But Keeps Profit Target
IHG is seeing the same soft trends as other hotel groups, but it's holding onto its profit target.
Tristan Capital to Buy EasyHotel in Bet on Budget Travel
The sale of EasyHotel underscores how hard it was for the brand's founder to replicate his success with airlines in the hotel world. It also reveals one real estate investor's faith in budget hotel investments in Europe.
Marriott Trims Outlook on ‘Softer’ U.S. Demand But Sees Strength Internationally
Marriott's revised outlook for 2025 has one overriding theme: Executives believe that U.S. and international travel spending could stay fairly resilient this year despite the shocks of the tariff war.
Hotel Managers Springboard and Hotel Equities Are Merging: Exclusive
Typically, in mergers, the bigger fish swallows the smaller one, stamping its quirky innovations into corporate conformity. This deal is attempting something different.
Choice Hotels Taps Mews for Software to Boost Non-Room Revenue
The partnership signals a broader trend: Hotels are rethinking their technology not just to run operations more smoothly, but to sell a wider range of services.
Hyatt CEO: ‘Softer Booking Trends’ and ‘Choppy Environment’
Hyatt says its luxury hotels are still packed, and so are its all-inclusive resorts. But business travelers have been cutting back.
Premier Inn Converts Pubs to Hotels to Offset Revenue Decline
Whitbread is pushing ahead with its room expansion strategy, despite missing profit targets and weaker UK demand.
Wyndham Cuts Growth Forecast, Hopes for Infrastructure Boom and ‘Short-Lived’ Uncertainty
Wyndham CEO Geoff Ballotti said recent "uncertainty could be relatively short-lived." He highlighted a potential boom from Trump administration spending on "big beautiful highways" and "big beautiful bridges."
China’s H World Is Already Bigger Than Wyndham. Now it Aims to Double
H World grew to have more hotels and loyalty members than Western hotel giants by using better tech, pre-fab construction, and pre-paid discount cards for guests.