Wyndham Launches U.S. Debit Card to Target Gen Z
Wyndham’s debit card play is an attempt to lock in younger, debit-centric travelers and bolster loyalty.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Extended Stay America CEO Sees ‘Softness’ – How He’d Handle a Mild Recession
Extended Stay America's CEO Greg Juceam believes the company's focus on long-term accommodations provides resilience against economic uncertainty, with its diverse customer base of housing transitioners and extended business travelers acting as a buffer.
Radisson’s Growth Plan: Fewer Rules for Hotel Owners, China Focus
Radisson Hotel Group says it takes an "owner-first" approach, which basically translates to: “What do you, the property owner, need to make this a good investment?” Maybe that's why it's been on a growth tear.
New Loyalty Program Journey Targets Independent Boutique Hotels
The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.
Accor CEO: Purging Weak Hotels, Defending European Turf, More Luxury
After years of strategic pivots and playing catch-up, the hotel giant is cleaning house, doubling down on luxury, and expanding in Southeast Asia and the Middle East.
Hotel Loyalty Race: Marriott Leads, Hilton Is Gaining Fast — See the Top 13 Programs
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
Hyatt Launches New Mid-Market Hotel Brand Hyatt Select
Hyatt's latest brand will allow it to fill a space in a mid-market segment it didn't have an offering in before.
Accor’s Two-Track Strategy: Luxury for Growth, Economy for Profit
Skift spoke with Group Deputy CEO Jean-Jacques Morin about Accor's strategic pivot in key areas, such as why half of its new hotels will be in Asia this year.
Choice Has Dumped Hundreds of Budget Hotels in Upscale Strategy Shift
Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in.
IHG CEO Touts Record Pace of Converting Buildings to Its Hotel Brands
"Here's a mostly empty office building that we want to turn into a cool hotel" is, in 2025, an easier sell to lenders than "Here's an empty lot that we want to turn into a cool hotel." That's true because of high interest rates and construction costs.