Ad Age Bestows Hilton With Award for Best Rebrand
When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You…
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Hotel Earnings Season Viewpoints From Top Bank Analysts
Overall, analysts at investment banks like what they hear from public hotel companies about their financial performance in the near term. But the lookout for 2024 is uncertain.
Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era
Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?
IHG’s Six Senses Is Adding Luxury Global Membership Clubs
Six Senses CEO Neil Jacobs would like to multiply consumers' encounters with his brand beyond occasional hotel and resort stays. A potential paid membership product would let luxury travelers hop among new clubs, building on a model Soho House has popularized.
Extended Stay America Bets Comeback on Adding Franchise Brands
Suddenly every hotel group seems to be inventing an extended stay brand. But the pioneer U.S. company in the segment, Extended Stay America, says its new strategy will help it fend off rivals.
Finnish Short-Term Rental Brand Bob W Buys German Competitor
Bob W's expansion comes at a time when the short-term rental market in Europe is seeing high demand. But it's no easy task to become a profitable pan-European operator with all the regulatory challenges in a fragmented market.
Hyatt Joins Gold Rush in Extended Stay Hotels With Its Latest Brand
Hyatt is joining Marriott and Extended Stay America in adding brands in the premium extended-stay category. But leaping into this category requires finesse.
Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future
Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?
Boutique Hotel Brand Maisons Pariente Braves the Paris Market
The first three hotels in Maisons Pariente’s portfolio focused on understated luxury in resort destinations. But, can the family owned company succeed in Europe's capital of luxury hotels?
Soul Community Planet Hotels Seeks Profit in Holistic Hospitality
We like how this new hotel brand is testing rare concepts. It suggests a rate but lets guests haggle if they feel underwhelmed. It ties guest stays to specific, if minor, environmental and community fixes. And it opposes the trendy asset-light model.