Starwood’s 1 Hotels Brand Relaunches Its Loyalty Program
Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Arlo Hotels Looks for a Buyer
Arlo Hotels' owner is hoping to profit from the recent popularity of lifestyle brands.
Sonder Officially Shuts Down: What Went Wrong?
To paraphrase Ernest Hemingway: You go bankrupt two ways. Gradually and then suddenly.
Kessler Collection Taps Highgate to Manage Its Lifestyle Hotels
Kessler Collection hands hotel operations to Highgate, keeping ownership to focus on expanding its boutique brands faster.
Marriott Terminates Its Sonder Partnership After ‘Default’
Marriott had given Sonder a lifeline in August 2024 by offering to list the troubled brand's apartment-style rooms on its site and app. Sonder has struggled to hold on.
Accor’s Latest Luxury Brand Targets Independent Hotel Owners
Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.
Hyatt Earnings: Credit Card Windfall and AI Job Cuts
Hyatt’s rough quarter shows the strain of a corporate restructuring and Hurricane Melissa. But new profits from a co-branded credit card and gains from adopting AI suggest a brighter 2026.
Choice Hotels Counters U.S. Revenue Drop With Overseas Growth
Choice’s challenge underscores how U.S. economy hotels are struggling while international and upscale segments are proving more resilient.
Marriott’s 2026 Outlook: New Credit Card Deals, World Cup Boost, and Luxury Premiums
Marriott’s outlook for next year suggests steady, if unspectacular, growth. Credit card fees and luxury travel are helping to carry the load, while government travel remains a drag thanks to the U.S. government shutdown.
Marriott CEO: Middle East Growth, M&A — Calls Airport Lounges ‘Intriguing’
Marriott CEO Anthony Capuano says the company is fine-tuning its approach to everything from acquisitions to AI to talent development, with Gulf Cooperation Council countries emerging as a testing ground for its evolving tactics.