Hilton and Marriott Take on the Hotel Talent Crisis
Hotels with high turnover struggle to maintain service standards and face high recruitment costs. Hilton and Marriott are among the companies taking steps to address the challenge.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Minor to Launch Hotel REIT in Asset-Light Pivot
Minor International plans to float an real estate investment trust (REIT) in mid-2026. That will be a key way for the hospitality group to slash its hotel ownership.
Starwood’s 1 Hotels Brand Relaunches Its Loyalty Program
Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.
Arlo Hotels Looks for a Buyer
Arlo Hotels' owner is hoping to profit from the recent popularity of lifestyle brands.
Sonder Officially Shuts Down: What Went Wrong?
To paraphrase Ernest Hemingway: You go bankrupt two ways. Gradually and then suddenly.
Kessler Collection Taps Highgate to Manage Its Lifestyle Hotels
Kessler Collection hands hotel operations to Highgate, keeping ownership to focus on expanding its boutique brands faster.
Marriott Terminates Its Sonder Partnership After ‘Default’
Marriott had given Sonder a lifeline in August 2024 by offering to list the troubled brand's apartment-style rooms on its site and app. Sonder has struggled to hold on.
Accor’s Latest Luxury Brand Targets Independent Hotel Owners
Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.
Hyatt Earnings: Credit Card Windfall and AI Job Cuts
Hyatt’s rough quarter shows the strain of a corporate restructuring and Hurricane Melissa. But new profits from a co-branded credit card and gains from adopting AI suggest a brighter 2026.
Choice Hotels Counters U.S. Revenue Drop With Overseas Growth
Choice’s challenge underscores how U.S. economy hotels are struggling while international and upscale segments are proving more resilient.