Future of Lodging

Travelers are only modestly more dissatisfied with hotel stays on average worldwide than before the pandemic, according to a review of 6 million user-generated reviews and 20 million online comments.…

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Few people have given more thought to boutique hotels than Frances and Ariela Kiradjian. Today they believe boutique hotels need smarter local partnerships, more design that's functional as well as stylish for our post-Instagram era, and more wellness offerings than just yoga.

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Deloitte's top hotel consultant, Andreas Scriven, has a finger on the pulse of European dealmaking. He forecasts more assets changing hands in the year's back half.

China is set to be the biggest engine driving hotel development in 2023. Macau now has more five-star hotels than London. And more hotel news from worldwide.

Hyatt's forecast for 2023 in one phrase? World boom ahead.

Middle-income U.S. consumers have yet to let price hikes or declining savings get in the way of booking travel. Wyndham benefited in the fourth quarter. Yet the world's largest hotel franchisor expects rate gains to plateau in 2023.

Many consumers are eating up experience-led storylines in travel. That gives an opening to independent hoteliers to compete with the global hotel groups on everything from hiring to word-of-mouth marketing.