Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Independent Hoteliers Seek Every Edge Against the Big Brands
Many consumers are eating up experience-led storylines in travel. That gives an opening to independent hoteliers to compete with the global hotel groups on everything from hiring to word-of-mouth marketing.
Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business
Tripadvisor sees its future as providing differentiated trip-planning, in-destination tools and personalized recommendations for travelers. That isn't wholly different from that of its prior regime, and would be tough to achieve.
Choice Hotels’ Record 2022 Hinged On Moving Upmarket
Choice Hotels sees itself moving upmarket thanks to the addition of Radisson's Country Inn & Suites and other brands. That could help sustain revenue and profits while fending off rivals like Hilton's new Spark brand.
Expedia’s 3 Core Brands, Explained
Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.
Airbnb Notches First Full-Year Profit
Cities are indeed coming back, which seemingly counter-intuitively could present an average daily rate challenge for Airbnb. These pressures, though, are manageable.
Marriott’s Record Quarter Boosted by Rebound in Luxury and Group Bookings
As the Chinese travel again, luxury and group bookings should rebound further worldwide. That dynamic could set up Marriott for continued performance gains, given how many luxury and business hotels it has.
Skift Future of Lodging Forum Venue Highlight: The Londoner
We are ecstatic to be back at the award-winning Londoner Hotel, in the heart of London, where we held Skift Global Forum Europe in March last year.
The Foundry Hotel Helps Engage With Asheville, NC’s Black Community
Historical preservation in hotel design isn't new, but it remains relatively rare for hotels to honor the rich histories of their Black neighborhoods. The industry need more leaders like Larry Crosby, general manager of The Foundry Hotel, part of Hilton's Curio Collection.
This New Genre of Network Hotel Overlooks Juliet’s Romantic Balcony
Balcone di Giulietta in Verona is a romantic spot for Valentine's Day. Yet it's also a high-design "network hotel" that lacks a lobby or a breakfast room but has close ties to local venues.