Articles tagged “gen z”

Destinations investing early and comprehensively in halal-friendly travel are likely to gain long-term competitive advantage as this sector continues to grow.

Affluent travelers of Asia Pacific are no longer chasing more. They’re chasing better. They’re prioritizing experiences that feel personal, immersive, and emotionally rewarding, not necessarily the ones that scream luxury at first glance.

Klook’s goose might not have wings, but the idea behind it clearly does.

Chinese travellers are coming back, albeit differently. The way they plan, what they care about, and what they expect has shifted. And that means destinations, hotels, and retailers need to shift with them.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

Airbnb may have exited China’s domestic market, but it hasn’t walked away from Chinese travelers.

Priceline is using the upcoming March Madness season to push sports-driven travel with targeted hotel deals and new partnerships in its latest campaign.

Indian Gen Z travelers are budget friendly, but their budgets might force them to shift to lower-end or alternative accommodations as hotel prices continue to surge.

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to adapt. The message: Stay agile to meet the demands of a market that is regaining its momentum and redefining its priorities.

With this campaign Malaysia is diving into a competitive Southeast Asian market dominated by hits like Thailand and Vietnam. The challenge? Standing out in a crowd of fan favorites.