Articles tagged “gen z”

Millennials have already been in the travel industry’s spotlight for years, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

The next big demographic cohort matters, but maybe not in the way you'd expect.

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

The travel providers that are leading the new engagement economy we now live in are the ones adding value, removing friction, and offering customers seamless and relevant solutions throughout the entire travel journey.

Generation Z prioritizes international travel and special events more than its older counterparts. Generation Z members also have the least amount of money to spend on travel, for now. When have we heard this all before? A decade ago, about Millennials.

If you want to engage Generation Z, ditch the paper, be authentic, and keep those presentations moving.

Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.