Comparing Millennial and Gen Z Traveler Trends 2019: New Skift Research
Skift Take
Millennials have already been in the travel industry’s spotlight for years, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.
Even as the oldest millennials near 40 years old, they still loom as a mysterious group to travel brands and marketers looking to win them over. It’s no wonder then, that their successor generation, Gen Z, is nearly an enigma. Both of these generational cohorts are quickly growing in terms of population share and spending power, meaning that understanding them should be top of mind for the travel industry. Grasping how their habits, preferences, and values set each group apart from one another is key to attracting them as customers.
Skift Research dives deep into each of these groups in our latest report, Millennial and Gen Z Traveler Survey 2019: A Multi-Country Com
