Articles tagged “gen z”

Skift Meetings launch

Where Is the Young Generation at Events?

Conferences and events are finding themselves digging deeper to excite and engage younger attendees. A scarcity of the new generation of participants leads to diverse attempts at attracting this demographic.

Why Trust Matters for Asia Tourism as Crisis Deepens

The coronavirus not only exposes the varying political alignments between Asian governments with China, but also their different approaches to crisis communications, all of which would have knock-on impacts on travel confidence to a country.