Articles tagged “gen z”

Skift Research surveyed all types of travelers in 2019, highlighting the staying power of food tourism, how best to track the travel preferences of millennials and Gen Zers, and more. The top findings of the year will get you ready for 2020.

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

Meeting and event planners need to constantly restrategize as the industry steps into a new age of rapid innovation and digitalization. Otherwise, they risk being left behind amid today’s challenging economic climate and increasingly competitive market.

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

Travel advisors are finding that kids are playing an increasingly important role in travel planning decisions. They must address the preferences of all family members, including their emotional needs.

Millennials have already been in the travel industry’s spotlight for years, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

The next big demographic cohort matters, but maybe not in the way you'd expect.

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.