Expedia Group’s move to bring in Xavier Amatriain, a heavyweight from Google, as its inaugural Chief AI and Data Officer underscores its intent to lead on travel technology in the AI age.
Google’s tease — that it’s working on an agentic tool for flights and hotels — raised tough questions for partners. Now it’s clearing the air about its expanding role in travel booking.
Abu Dhabi wants to market its future while it’s building it in real time. With Google as both platform and partner, the city is using AI, creator content, and cultural capital to try to cement its place as a global tourism powerhouse.
Travelers aren’t browsing aimlessly - they’re searching with precision. Google says the future of travel discovery lies in creators, AI tools, and meeting intent in the moment.
Google has been downplaying free organic links for many years. In the past year, its AI Overviews and other ad formats have basically forced travel companies to spend more for traffic. Kayak isn't the only player feeling the squeeze.
It's the existential issue the travel industry is debating: Will OpenAI and other platforms become travel booking sites? Brian Chesky doesn't think so.