Articles tagged “google”

Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products and becoming the booking power some feared.

Yelp's frustrating attempt to push users from the mobile web to its smartphone app has apparently paid off.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

For online travel agencies and hotel chains, the new cryptic brand messaging in Google Hotel Ads is a quest for identity and differentiation. Little things -- and a handful of characters -- will mean an awful lot. Want to know the difference between Booking.com and sister company Priceline.com? It's all there in the short bursts of brand blurbs.

Ryanair feels that eDreams is intentionally misdirecting the public and that Google, by allowing this advertising, is complicit. The airline has put a lot of effort into its Always Getting Better program, including a new website, and having a look-alike out there is no doubt irritating.

Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products. It is also ramping up Book on Google with the goal of making Google a go-to venue for travel transactions.

Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.

Booking.com is telegraphing the fact that it is open to participate in Book on Google now that it agreed to participate in Book on TripAdvisor.

Search engine optimization had a great run but we are way past it now. Instead the top dogs in digital marketing are Google itself and the largest and most skilled players that can pay for those clicks and convert the hell out of them.